October 1 – 3, Naples, FL

PACE Sales, Marketing, & Technology Workshop

Reaching New Heights

Event Overview

Reaching new heights together.


Register Your Team.

Learn With Your Peers.

Reach New Heights.

Coming off the heels of the highest attended and most successful Annual Conference in recent history, PACE invites you and your team to the second annual Fall Sales, Marketing, and Technology Workshop.

With very limited attendance available, and a true workshop experience, this intimate event will give you the space you need to work on your business, with your team, among your peers, and under the guidance of some of the most trusted experts in B2B and PEO selling alive today.

Trainers from Sales Gravy, HubSpot, TriCorps Technologies (fka FPOV), Bluematter, the one and only Kevin Knebl, and other PEO industry peers are delivering their most in-demand half and full-day workshops for a three-day experience that will maximize your growth and upskill your team.

Hosted on the beautiful Gordon River in the AAA, Four-Diamond, Naples Bay Resort, plan to come a day early, and enjoy poolside cabanas, boat rentals, nearby golf, deeply discounted room rates, and more.

This event will sell out quickly, so do not wait to register.

The Trainers

PEO Friends and B2B Experts.

Brad Adams

Master Sales Trainer, Sales Gravy

Brad is an experienced Sales Coach at the most sought-after sales training center in the USA with a 20+ year history of working in the professional training & coaching industry.

Brad Adams Sales Gravy Linkedin | PACE PEO Partners

Chris Abouraad

Channel Account Manager, HubSpot

Chris is an experienced sales veteran working with leading organizations like Oracle, JazzHR, and now HubSpot.


Jon Knisley

Senior Consultant, TriCorps Technologies

Jon Knisley brings an impressive track record of successfully driving business transformation programs in digital marketing, customer experience and enterprise analytics for leading organizations such as Pfizer, Mastercard, John Deere, AOL and NASA.


Kevin Knebl

CEO, Knebl Communications

Mixing inspiration, personal development, and humor, Kevin is an in-demand international speaker, trainer, and coach on relationship marketing and more.


Ryan McInerney

Founder, Bluematter

Ryan helps PEO and small businesses grow, differentiate, and create predictable revenue through Bluematter’s all-in-one marketing solution.


The Venue

Stay at Naples Bay Resort

Naples Florida is renowned for gorgeous beach sunsets, the finest restaurants, world-class shopping, a vibrant arts scene and abundant nature-based activities. Naples Bay Resort is a AAA rated Four-Diamond escape nestled along the Naples Bay. Surrounded by exotic wildlife and lush landscape and combining cosmopolitan class with southern comfort, the property is uniquely situated around a picturesque marina that opens to the Gulf of Mexico. Every room is oversized and faces the water. Decide to come early or stay late to relax on the lazy river, sip cocktails in private poolside cabanas, and explore Naples’ famed Fifth Avenue South boutiques and pristine beaches.

Special Room Rate of $159/night

The Schedule

Conference Agenda

*Agenda details are being finalized and updated daily

4:00 PM

Hotel Check-in and Registration

Arrive the day before the event – Enjoy all that the Naples Bay Resort and the local area has to offer including the luxurious spa, boat rentals, golf outings, fine dining, boutique shopping, and more.

8:00 AM

Networking Breakfast

Enjoy your first and reconnect with your friends and peers.

9:00 AM

Welcome, Invocation & Kick-Off

Don Taylor – PACE President and President of Personnel Plus, Inc.
George Gersema – Conference Chairman and CEO, Employers Resource


9:30 AM

Open More Opportunities and Increase Deal Quality Through 401k
– Jim Schoenmaker, Slavic401k

What if you knew you could save a prospect as much or more than your PEO admin fees before you even spoke to them? What if you could open the door to more opportunities and dramatically increase the stickiness and loyalty of your prospect or customer by making a small adjustment to your prospecting efforts? Jim Schoenmaker of Slavic401k is going to show you how to have easier PEO conversations by talking about the #1 benefit on the minds of most employers and employees- retirement.

12:30 PM

Networking Lunch

Enjoy a delicious and energizing lunch catered by the Naples Bay Resort in our own private restaurant.

1:30 PM

High-Beam Leadership Workshop
– Jon Knisley, TriCorps Technology

PEO Leaders who see the future most accurately are the ones who will be most successful because they will be able to make the proper investments in that future. We call these “high beam leaders,” and everyone has the ability to become one. This course teaches the TriCorps High Beam Process.

Jon Knisley brings an impressive track record of successfully driving business transformation programs in digital marketing, customer experience and enterprise analytics for leading organizations such as Pfizer, Mastercard, John Deere, AOL and NASA. He is skilled at commercializing new products, coaching early adopters and scaling programs in dynamic market environments.

Entering the workforce at the dawn of the internet revolution, Jon’s entire 20-year career has focused on helping companies leverage emerging digital technologies to increase revenue and achieve operational excellence. His experience as an advisor and practitioner spans agencies, industry, and consultancies.

Jon will workshop your leadership team through a five-step system that is done once a year in order to create a consistent future view for an organization.

This view is turned into action steps and investments that assure an organization can reach its goals for years to come. In addition, we discuss some of the more powerful future trends PEO’s and their clients will face over the next three to five years.

With so many PEO’s losing clients and opportunities due to a digital transformation failure, this session should not be missed.

5:00 PM

Adjourn and Refresh for Cocktail Reception

Head to your rooms to rest, refresh, and then come down to our cocktail reception before dinner on your own.


6:00 PM

Sunset Cocktail Reception

Enjoy some time networking, greeting old friends and making new ones at this hosted reception while watching an iconic Naples sunset.

8:00 AM

Networking Breakfast

Enjoy your first and reconnect with your friends and peers.

9:00 AM

Building Sales Pipelines by Aligning to Buyer Demand
– Chris Abouraad, HubSpot

Few PEO’s have a clearly defined market and sales will sell to anyone that will buy. But what if you could use the inbound methodology to generate inbound demand and maximize outbound sales efforts? In this interactive session, Chris Abouraad of HubSpot (formerly JazzHR and Oracle) will show you how to narrow your focus, increase market penetration, and accelerate the sales process by aligning your sales process to buyer demand. Then, he’ll showcase the latest tools (some still unannounced) HubSpot has created to help you maximize your effort and efficiency in closing new deals for any size PEO.

12:30 PM

Networking Lunch

Enjoy a delicious and energizing lunch catered by the Naples Bay Resort in our own private restaurant.

1:30 PM

LinkedIn: Social Selling & Relationship Marketing for Huge Sales and Referrals Success Boot Camp
– Kevin Knebl, CMEC

Kevin is an in-demand Speaker, Trainer, Executive Coach and McGraw-Hill published author. He is the coauthor of “The Social Media Sales Revolution: The New Rules for Finding Customers, Building Relationships, and Closing More
Sales Through Online Networking”. He also has more individually, hand-written, client testimonials (1925+) on his
LinkedIn profile than anyone else in the world!

LinkedIn is a tremendously fast growing Business Networking platform which when used effectively can help PEO/HRO Professionals in many ways. With over 600,000,000 people using this communication channel and millions more people getting connected monthly, this is not a business tool you can afford to ignore.

This exciting, fast-paced and humorous interactive Boot Camp will teach you:

  • Why Social Networking should be a strategic component of your business plan
  • How to create robust LinkedIn profiles which showcase you and your organization
  • How to identify and connect with prospects, clients, networking partners, and strategic alliances
  • Methods of communicating with large numbers of people which result in greater visibility for you and your company
  • How to stay top of mind by strategically adding value to your network without being slick or “salesy”
  • The art of building relationships which leads to long-term success, client acquisition/retention, and revenue growth

At the end of the day, long-term business success has always been and always will be about relationships. Whether online or offline, people are the same, only the technology changes. This exciting and humorous Boot Camp will equip you with an understanding of the strategies and methodologies used to leverage this amazing business tool!

5:00 PM


Adjourn and Evening on Your Own

8:00 AM

Networking Breakfast

Enjoy your first and reconnect with your friends and peers.

9:00 AM

Fanatical Prospecting for PEO Sales Success
– Brad Adams, SalesGravy

Brad Adams doesn’t just teach people how to sell – he knows how to sell. He is a master coach and sales trainer who has worked in the trenches his entire career. Brad has sold and led successful teams in technology, human capital, advertising, and rental equipment sales. Each year Brad helps hundreds of sales professionals increase their incomes and reach peak performance, fast.

In this one day workshop, broken into AM and PM sessions, Brad will help you solve the daunting challenge that PEO’s face including:

  • Standing out amongst all the noise
  • Engaging new clients
  • Increasing pipeline velocity

This workshop, customized for PEO’s, is based on Jeb Blount, CEO of Sales Gravy and bestselling author of Fanatical Prospecting, and Sales EQ.  You will learn using a blend of instructor-based teaching, direct class engagement, and break out workshops with your peers.  You will gain insight on how to leverage Sales Specific Emotional Intelligence in Prospecting, Qualifying, and Discovery.

Who should attend this from your team?

  • Sales Representatives
  • VP of Sales
  • Business Development Representatives
  • Account Executives
  • Sales Managers
  • Marketing Directors/Implementors (to support sales efforts)

Topics Covered include:

  • The 5 Traits of Ultra High Performers
  • 3 Things Salespeople Can Control
  • Creating a Fanatical Prospecting Mindset
  • Law of Replacement, 30 Day Rule, and Balance Prospecting Mindset
  • 5 Step Telephone Prospecting Process
  • Voicemail Framework to Double Your Call Backs
  • 3 Step Framework for Turning Around Prospecting Objections
  • Time Management and the CEO Mindset
  • How Time Blocking will Transform You
  • The 5 Things that Matter the Most
  • The Irrational Buyer
  • Dual Process of Sales
  • The 3 Commitments
  • The 4 Principles of Sales Conversations
  • Discovery, the Most Important Step
  • 3 Types of Discovery Questions
  • Fluid Dual Process Questions

12:30 PM

Networking Lunch

Enjoy a delicious and energizing lunch catered by the Naples Bay Resort in our own private restaurant.

1:30 PM

Raising the Sales EQ to Increase Sales Velocity and Quality
– Brad Adams, SalesGravy

Continuing from the morning session, Brad Adams will continue to workshop your sales leaders by exposing the five emotional triggers that cause people to buy from you, and how to use these to overcome the most common objections in PEO sales.

4:30 PM


George Gersema – Conference Chairman and CEO, Employers Resource

5:00 PM


Adjourn and Evening on Your Own

All Day



Our Sponsors

People who support and believe in us

Please take the opportunity to become an event sponsor. Without the help of event sponsors, it would not be possible to have an event of the caliber you have come to expect at the PACE Conference. There are many different ways to sponsor.

Register for our PACE conference