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Bluematter is the PEO of marketing companies. We train your sales and marketing team to grow...

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about us

Grow Your PEO Through Sales Focused Marketing

Bluematter helps PEO’s create marketing that enables sales and leads to predictable revenue.

PEO’s love to outsource as much as they can, including their marketing. But unlike HR Administration, giving away all your marketing to an agency, or trying to do it all yourself, can be expensive and ineffective – rarely leading to sales.

Your team needs the right training to create unified sales and marketing strategies that are unique to your PEO while having a team close by to help take on the time consuming and specialized tasks best left to trusted pros and partners.

Bluematter loves your PEO so much that we designed our entire service model to complement yours.

Our Sales Enablement Training, Marketing Support, and Vendor Marketplace enable your team to create predictable revenue, differentiate from peers, and compete against HRO disruptors.

One simple platform, all of your PEO marketing needs:

  • ML5 Academy: Train your team so they can work together to generate inbound and outbound demand for your PEO using the latest methods.
  • MarketShare: Let our team handle Web Design, HubSpot, and Digital Advertising so your team can focus on nurturing leads, content, and social.
  • MarketPlace: Find Bluematter-vetted freelancers, agencies, and technology to assist in ongoing projects.
  • MarketStaff: Find your next team member from our Bluematter trained graduates for contract work or full-time employment. (Coming Soon)

Why are we a PACE vendor partner?

We’ve chosen to be a PACE Partner because of our desire to see PEO’s reach their full potential and achieve maximum impact for the economy. PACE’s tight focus on upskilling their PEO members and service providers directly matches our passion to do the same.

PEO Industry Client Partners

Some of the PEO's, Associations and Service Providers we've worked with.

What Your Peers Have to Say

Testimonies of Success

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    John Slavic

    Owner, Slavic401k

    “Ryan McInerney and his team have been instrumental in helping us at Slavic401k position for the future. Their grasp of the future of websites and marketing has enabled us to make a quantum leap in our ability to be prepared for a workforce that will, according to some studies, be 70% comprised of employees 35 years old and younger."

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    Spencer Rule

    Marketing Director, Employers Resource

    "Through working with Ryan and his team, we were able to sharpen our understanding of who we were in the market, what our message should focus on, and who we should be trying to connect with and how. He gave us tools and processes which helped us refine our brand identity. This has made our marketing more effective and powerful. Internally, it has provided clarity in direction, culture, and values. I highly recommend Ryan and his team if your company is looking for a help in this area."

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    Daniel Dye

    Sales Director, PropelHR

    “Ryan and team have been an invaluable partner to PropelHR during the past year. From implementing a new brand, a website redesign and SEO strategy to recreating and managing our inbound marketing plan, they have completely revolutionized the way PropelHR does marketing. We have seen substantial improvement in our search rankings and the quantity of inbound leads continues to grow. Our content and social media strategies were also expanded significantly. Thank you Ryan and team for the countless hours of support and for the constant "same team" reminders!”

Get 20% Off Enrollment + Coaching

PACE PEO and Service Members get 20% off their ML5 Academy enrollment + 2 complementary coaching calls – all valued at $1600. 

Get 20% savings now
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