Boot Scootin’ Success in 2024!

 

 

Grow Your PEO

PACE 2024 Annual Conference

 

 

May 4-8,Nashville, TN

 

 

 

MAY 4-8 | SAT – Wed | NASHVILLE, TN

Be there!

 

Dress: Business Casual

hats and boots are optional

 

Bring Your Leaders: C-Suite, HR, Benefits, Tech, Sales, and Marketing!

Sale prices are good through 1-31-24 only. Regular prices are $100 higher. 

PEO PACE Member 1st Attendee: $795 thru 1-31

PEO PACE Member 2nd+ Attendee: $595 to 1-31

PEO Nonmember 1st Attendee: $1,095 thru 1-31

PEO Nonmember 2nd+ Attendee: $895 thru 1-31

PACE Associate Member: $795 thru 1-31

Nonmember Vendor: $1,495 thru 1-31

Keynote Speaker: Braxton McCoy

Storyteller. Horseman. Wounded Warrior.

SUICIDE BOMBING SURVIVOR

Author: The Glass Factory

Keynote Speaker: Murph Jensen

TENNIS CELEBRITY & ADDICTION SURVIVOR

Mental Health Champion

Event Overview

Get “Big-PEO” Power!

Register Your Team.

Strategize with Your Peers.

Leverage New Growth Opportunities.

Together, We’re Better

We Combine Our Genius And GROW

Small and midsize PEOs now have unique, unprecedented opportunities and challenges as we find ourselves in competition with giant, ever-growing PEOs. We can all leverage our success if we combine our genius. At PACE, we’re friends before competitors, right?

PACE conferences have never been more important. We need cutting-edge tools and strategies to give us “big-PEO” power. For almost 40 years, we’ve been on the forefront of innovation, making history. We can’t stop now.

We need concrete, actionable strategies. That’s what the 2024 PACE Annual Conference is all about.

We must excel in leadership, sales, HR, benefits, marketing, compliance, and technology. Our speakers are experts at success. Bring your top managers to keep them future facing.

Come to where senior PEO leaders freely share what’s working and what’s not, in a fun and spirited environment, where transparency, honesty, and friendship rule.

Friends before competitors. We thrive – together.

The Speakers 

Thought Leaders. Industry Experts You Trust.

Braxton McCoy

Braxton McCoy

Storyteller. HoRSEMAN.

Wounded Warrior
SUICIDE BOMBING SURVIVOR
Author:The Glass Factory

Murph Jensen

Murph Jensen

TENNIS CELEBRITY

ADDICTION SURVIVOR
Mental Health Champion

George Gersema

George Gersema

Conference Chairman

PACE

Kim Egginton

Kim Egginton

Executive Director & CEO

PACE

Bobby Sarver

Bobby Sarver

CEO, Continuum HR

PACE President

Corey Hookstra

Corey Hookstra

President, ESI

PACE Vice President

Hon. Bill Sarpalius

Hon. Bill Sarpalius

CEO, Advantage Assoc. Int’l

Former US Congressman

John Slavic

John Slavic

Owner

Slavic401k

Scott Klososky

Scott Klososky

FoundING PARTNER

Future Point of View

Phil Urso

Phil Urso

Chief Sales Officer

Vensure Employer Services

III, Esq

III, Esq

Attorney

The PEO Law Firm, LLC

John Polson

John Polson

Chairman & Managing Partner

Fisher Phillips

Michael Miller

Michael Miller

Senior Counsel

Fisher Phillips

Britt Landrum, III

Britt Landrum, III

CEO & President

LandrumHR

MUSIC CITY

Genuinely Nashville, Soulfully Inspired.

Immerse yourself in old and new Nashville at the iconic, award-winning Loews Vanderbilt Hotel. Our Nashville hotel near Broadway is your stage for exploring the vibrant city we call home. We’re located in midtown’s West Endj – just minutes from Nashville’s most renowned attractions, like the historic Ryman Auditorium.

We certainly didn’t invent Southern hospitality at Loews Vanderbilt, but some might say that we’ve elevated it to an art form. You’ll feel our special brand of graciousness in the warmth of the smiles you get when you check-in—and see it in touches like a complimentary shoeshine or when we fix up that button that’s missing on your favorite dress shirt. 

No matter how you like to spend your time, the electrifying excitement of Nashville is yours for the taking—right outside our doors. With so much to do, this really is the ultimate setting for an efficient but oh-so-enjoyable business trip.

Proud to earn and maintain the AAA Four-Diamond rating and TripAdvisor Travelers’ Choice Award. 

2021 Departures Magazine Legend Award: The Best Over-the-Top Hotel Suites in the US.

 

Special Room Rate: From $244/night

 

A hotel reservations link will be emailed to you when you register for the conference.

PACE hotel rooms without corresponding conference registrations are subject to cancellation.

The Schedule

Conference Agenda

Events, times, and speakers are subject to change.

Special Pre-Conference Event

Saturday, May 4, 2024 – 5:00 PM

 Cordell Hull Memorial Dinner

By Special Reservation Only
The Cordell Hull Memorial Dinner is indeed a very special conference kickoff event. Join us for this wonderful evening! Seating is limited to 25 attendees; secure your spot soon!

$600 per person. 5:00pm     

Jeff Ruby’s Steakhouse, Music City Room: 300 4th Ave N, Nashville, TN

Transportation: Meet in the Loews Vanderbilt Hotel lobby at 4:30pm.

Saturday May 4, 2024

  • 5:00 pm—8:00 pm

    Cordell Hull Memorial Dinner

    The Cordell Hull Memorial Dinner is indeed a special, intimate meal with great people who support PACE. It’s a $600 per plate fundraiser for PACE in honor of Cordell Hull. The food and drinks are always exquisite and plentiful, and the company is even better!

    Jack Ruby’s Steakhouse, Music City Room: 300 4th Ave N, Nashville

    Meet in the lobby of the hotel at 4:30pm for carpooling to the dinner.

Sunday May 5, 2024

  • 10:00 am—2:30 pm

    Legendary Golf

    Swing into a fun round of golf with PACE friends and PEO professionals!

    Welcome to the best golf course in Nashville! Details TBA soon.

    First tee time is 9:00 AM.

  • 3:00 pm—4:45 pm

    Registration

    Sponsors: Fidelio Business Advisors, PayPlus Software, and isolved Network all three days. Thank you, isolved, PayPlus and Fidelio — you rock times three!

    Symphony Foyer, off the lobby

  • 4:30 pm—4:45 pm

    Sponsors Meeting

    A quick orientation meeting for all of our wonderful, generous PACE sponsors!

    Meet at the Registration Desk in front of the Symphony Ballroom, off the lobby.

     

  • 5:30 pm—6:30 pm

    PEO CEO VIP Happy Hour (NEW!)

    Open to ALL PEO ATTENDEES and Ruby, Diamond, and Platinum Sponsors

    Sponsors: PRO Software and McHenry Consulting. Thank you, McHenry & PRO! You rock!

    Johnny Cash’s Bar & BBQ, 2nd Floor, 121 3rd Ave S, Nashville (downtown)

    Meet in the hotel lobby at 5:00pm for transportation

  • 6:30 pm—8:00 pm

    Welcome Reception

    Enjoy some time networking, greeting old friends, and making new ones at this hosted reception.

    Sponsors: AmWINS Group, MetLife, and SUNZ Insurance. Thank you, SUNZ , MetLife, and AmWINS — you rock!

    Johnny Cash’s Bar & BBQ, 2nd Floor, 121 3rd Ave S, Nashville (downtown)

    Meet in the hotel lobby at 6:00pm for transportation

Monday May 6, 2024

  • 7:30 am—8:30 am

    Registration and Networking Breakfast

    Networking Breakfast sponsored by Ameritas. Thank you, Ameritas — you rock!

    Symphony Ballroom, off the lobby

     

  • 8:30 am—9:00 am

    Color Guard, Welcome, Invocation, and Kick-Off

    Presented by Bobby Sarver – PACE President and Continuum HR CEO

                            Kim Egginton – PACE Executive Director and CEO

    Conference A/V sponsored by our valued partners, all three days. Thank you — you rock times three!

    Symphony Ballroom, off the lobby

     

  • 9:00 am—10:15 am

    What You Must Know About Today's Economy

    Presented by John Slavic – President and Founder, Slavic401k.com

    From 2023: The complexity of the economy was compounded by the artificial intervention in the normal ebb and flow of the economy by government-imposed shutdowns. The subsequent monetary and fiscal stimulus, producing 1980s-like inflation, and the unintended consequence of the current banking crisis have the economy and the markets on edge.

    Consequently, the PEO industry is also caught in these seismic economic shifts. The rapidly changing environment represents a new spectrum of risk that we will examine in this session.

    Symphony Ballroom

  • 10:15 am—10:45 am

    Snacks with the Experts - Networking Break

    Sponsors: Payroll Funding, Juice Financial, and The Health Benefits Alliance. Thank you, Health Benefits, Juice, and Payroll Funding — you rock!

    Symphony Foyer, off the lobby

  • 10:45 am—12:00 pm

    Future Point of View: What's Coming?

    Presented by Scott Klososky – Co-Founder, Future Point of View (FPOV)

    From 2023: In today’s world, digital technology has transformed the way we communicate, work, and interact with the world. Organizations that are elite with digital have a significant competitive advantage over those that are not. Some reasons why it is important for organizations to be elite with digital are improved efficiency, better customer experience, increase agility, enhanced innovation, and data-driven decision making.

    Founding partner of FPOV, Scott Klososky, will take you through the characteristics of an organization that is “Digitally Elite.” He will also discuss that being elite with digital is essential for organizations to stay competitive, adapt to changing market conditions, and provide a better customer experience.

    Symphony Ballroom, off the lobby

  • 12:00 pm—1:15 pm

    Networking Lunch & Nashville History

    2023 Sponsors: PRO Software and McHenry Consulting. Thank you, McHenry consulting and PRO Software — you rock!

    2024 Sponsors TBA

    Symphony Ballroom

  • 1:15 pm—1:45 pm

    PEO Sales Growth Outside the Box

    Presented by Phil Urso – Chief Sales Officer, Vensure Employer Services

    Phil will teach us how to sell PEO services like a boss. His sales success is impressive!

    Symphony Ballroom, off the lobby

  • 1:45 pm—2:45 pm

    Insider DC Update

    Presented by Hon. Bill Sarpalius – Former US Congressman, former Texas State Senator, Author, and President and CEO, Advantage Associates International, a bipartisan lobby firm made up of Former Members of Congress.

    Bill has represented and promoted PACE before the US Congress and the Administration for the past 20+ years. He will give us an inside look at the main issues before the 118th Congress and the politics behind those issues. How bad is the budget? What concessions did Speaker McCarthy have to make to be voted in after all those votes? What actually happened in that session? And how will those concessions affect how this Congress operates and how much they can accomplish? And what about former President Trump’s indictment? Don’t miss this fascinating presentation!

    Symphony Ballroom, off the lobby

  • 2:45 pm—3:15 pm

    Snacks with the Experts - Networking Break

    2023 Sponsors: Sundial Time Systems, Normandy Insurance Company, and Payro FinanceThank you, Payro, Normandy, and Sundial — you rock!

    2024 Sponsors TBA

    Symphony Foyer

  • 3:15 pm—3:35 pm

    Roundtable Discussions & Wine Tasting - 1st Session

     It’s like musical chairs with tables and wine: The presenters each have a table and a topic; you sit at a different table each session, taste a different wine, and discuss the topic.

    Symphony Ballroom

  • 3:35 pm—3:55 pm

    SWITCH! Roundtable Discussions & Wine Tasting - 2nd Session

    Round two!

    Symphony Ballroom

  • 3:55 pm—4:15 pm

    SWITCH! Roundtable Discussions & Wine Tasting - 3rd Session

    You may sip your taste of wine through the 3rd session and beyond. Hang out and network afterward!

    Symphony Ballroom

  • 4:15 pm—4:45 pm

    Linger Longer: Networking

    No rush to finish your wine. Stay and get to know everyone in the PACE community!

    South Terrace, 5th Floor, at the end of the Grand Hallway

  • 4:45 pm—

    Adjourn – Have a great evening on your own, y'all!

Tuesday May 7, 2024

  • 7:30 am—8:30 am

    Registration and Networking Breakfast

    2023 Networking Breakfast sponsored by Mercer and Equifax Workforce. Thanks, Equifax and Mercer — you rock!

    2024 Sponsors TBA

    Symphony Ballroom, off the lobby

  • 8:30 am—9:30 am

    Surviving a Suicide Bombing and PTSD

    Presented by Braxton McCoy – Storyteller. Horseman. Survivor.

     

    Symphony Ballroom, off the lobby

     

  • 9:30 am—10:15 am

    PEO Panel: What I Wish I Had Known Sooner

    Presented by TBA

    Symphony Ballroom, off the lobby

  • 10:15 am—10:45 am

    Snacks with the Experts - Networking Break

    2023 Sponsors: Milliman IntelliScript, Juice Financial, and ZRG Partners. Thanks, ZRG, Juice and Milliman — you rock!

    2024 Sponsors TBA

    Symphony Foyer

  • 10:45 am—11:45 am

    Current PEO Legal Points Worth Knowing

    Presented by John Polson and Mike Miller, Fisher Phillips –

    Symphony Ballroom

  • 11:45 am—12:45 am

    The Latest Legal "Mumbo Gumbo" Made Clear

    Presented by Torben S. Madson, III, Esq – Principal, The PEO Law Firm

    From 2023 (2024 description TBA): First he brought you “Bringing Sexy Back” and then he cured your Bourbon Street blues and San Antonio margarita brain freeze. Now he is back home in Florida where he is legally permitted to be politically incorrect. Be sure to be there for an hour of irreverent legal analysis and just plain old fun as Torben takes us through an interactive discussion of trends in litigation. Torben has also promised us that this year the beads are better than ever so you won’t want to miss your chance to get your bead badge of courage after this dynamic presentation. As always, attendees may want to order your boat drinks ahead of time despite those resort prices.

    Symphony Ballroom, off the lobby.

  • 12:45 pm—1:45 pm

    Networking Lunch

    2023: Sponsored by MetLife and FPOV. Thanks, FPOV and MetLife — you rock!

    2024 Sponsors TBA

    Symphony Ballroom, off the lobby

  • 1:45 pm—2:45 pm

    KEYNOTE: Mental Health and Addiction

    From 2023: Presented by Murphy Jensen – Tennis celebrity and mental health survivor

    Sponsored by our valued partner, VensureHR. Thank you, VensureHR — you rock!

    Symphony Ballroom, off the lobby

  • 2:45 pm—3:15 pm

    Conference Wrap-Up

    George Gersema – PACE Conference Chairman

  • 3:15 pm—6:30 pm

    Relax on Your Own -- get ready for the Gala Dinner and Auction

    Rest up! Get your wallets ready! The wild-and-crazy Gala Dinner and LIVE AUCTION is tonight! Who will be the Big Spender of the night? You?

     

  • 6:30 pm—9:30 pm

    Gala Dinner and Live Auction — George Gersema, Auctioneer

    George Gersema in full-blown auctioneer mode is an awesome force of nature. You do NOT want to miss it!

    Come join your friends and enjoy a wonderful evening of dinner, music, an open bar, and a LIVE AUCTION. Always one of the Conference favorites, this year promises to be bigger and better than ever before. Join us for a cocktail and elegant dinner (included with conference registration) and spend a little money for PACE’s benefit, won’t you?

    Dress: business dressy or business casual

    Sponsored every year by our valued partner, Slavic401k. Thanks, Slavic401k — you rock!

Wednesday May 8, 2024

  • 12:00 am—11:00 pm

    Departures -- All Day

    If you’re staying longer, have fun!

6:00 PM

Cordell Hull Memorial Dinner | Sat, April 25

By special reservation only – The Cordell Hull Memorial Dinner is indeed a very special pre-conference event. If you’d like to join us for this wonderful evening, please call Ray O’Leary at 804-338-4363. $500 per person. 

7:30 - 8:30 AM

Registration and Networking Breakfast

 

8:30 - 9:00 AM

Welcome, Invocation, Flag Ceremony, & Kickoff

Don Taylor – PACE President and President, Personnel Plus, Inc.
George Gersema – PACE Conference Chairman

9:00 - 9:30 AM

Economic Recovery in a Post-Pandemic World

Presented by John Slavic – President and Founder, Slavic401k.com

Mr. Slavic will provide an analysis of the post-pandemic economy; specifically, the effects on small and medium sized businesses in the PEO model. He’ll also examine the emerging business environment to follow the pandemic economic shutdown.

9:30 - 9:40 AM

Quick Break

 

9:40 - 10:25 AM

Economic Recovery in a Post-Pandemic World, continued

Presented by John Slavic – President and Founder, Slavic401k.com

10:25 - 10:50 AM

Networking Break

 

10:50 - 11:35 AM

The Digital Transformation Sped Up: Now What?

Presented by Scott Klososky – Co-Founder, Future Point of View

With light at the end of the tunnel that we went into in 2020, it is time to think more expansively about what happened in the market with technology tools and processes and what that will mean to PEOs. We know the distributed workforce will expand. We know organizations learned how to use online collaboration tools at a higher level. We all learned how to use self-service technologies to get what we once did in person.

All of this adds up to new opportunities for PEOs to provide value in the market. Scott Klososky spends most of his time looking ahead so as to help others make wise strategy decisions. Come along on the journey as he describes the opportunities for you to invest in now, if you are willing!

11:35 - 11:45 AM

Quick Break

 

11:45 AM - 12:30 PM

The Digital Transformation Sped Up: Now What?, continued

Presented by Scott Klososky – Co-Founder, Future Point of View

12:30 - 1:30 PM

Networking Lunch

 

1:30 - 2:05 PM

Interlocking Outbound with Inbound for Maximum Growth

Presented by Ryan McInerney – President, Bluematter

The organizations that are thriving now combine the best of modern, cold, outbound calling, emailing, and social networking, with all the tools of inbound and digital marketing.

Learn how to build a sales-first marketing funnel that makes your salespeople more effective and your marketers more valuable to the bottom line.

Ryan McInerney of Bluematter will show you the most cost-effective, scalable, and profitable tools and tactics your team of any size needs to assemble in order to achieve acceleration in the rebound.

 

 

2:05 - 2:15 PM

Quick Break

 

2:15 - 2:55 PM

Interlocking Outbound with Inbound for Maximum Growth, continued

Presented by Ryan McInerney – President, Bluematter

2:55 - 3:10 PM

Networking Break

 

3:10 - 4:10 PM

An Exclusive Inside Look at the US Congress Today and Tomorrow

Presented by Bill Sarpalius – Former Congressman and President/CEO, Advantage Associates

Who would have thought that a virus would disrupt the entire world? A virus that has impacted every business in the US and every PEO. We will talk about how the government has responded and the politics behind the trillions of dollars in stimulus money, not to mention the election drama and change in party power. Bill will give us his best assessment, as our man on the ground in D.C.

4:10 PM

Adjourn – Evening on Your Own

 

7:30 - 8:30 AM

Networking Breakfast

 

8:30 - 9:30 AM

Leading and Inspiring in Disruptive Times

Presented by The Zig Ziglar Team: Tom Ziglar – CEO, Ziglar, Inc.

You will learn:
~ How Disruption in the way we work has only started, and what you can do to thrive, not just survive
~ How Dream Alignment maximizes your People, Purpose, and Performance
~ The Ziglar Performance Formula

 

9:30 - 9:50 AM

Stretch Break

 

9:50 - 10:50 AM

Planting the Seeds of Greatness

Presented by The Zig Ziglar Team: Matt Rush – Inspirational Speaker and Farm Boy

Since the beginning of time, everyone has understood the necessity of planting seeds in the hope of a harvest. However, have we ever considered planting seeds in ourselves in order to do more, be more and have more than we ever thought possible?

The reality is, if we are going to create a new future for ourselves and our businesses, we must begin by looking internally for opportunities to grow. We must evaluate who we surround
ourselves with and their impact on our success.

And finally, it is easy to look back on the past, it is comfortable to enjoy the present, but we must plan for the future by planting new seeds to carry us forward.

 

 

10:50 - 11:15 AM

Networking Break

 

11:15 - 11:30 AM

New Opportunity for Small Focus Groups

Presented by David Avakian – Owner/Principal, DVA Consulting | PACE Secretary/Past President

The beauty of small focus groups is getting real-world advice for your specific needs and challenges — discussing solutions and cutting-edge technology in the privacy of a small group of PEO owners, experts and peers. It’s that very-focused help you might get when you hang around to speak with a presenter after their presentation–but you get brilliant ideas from the whole group. At PACE, we’re friends before competitors. This will be a great way to help each other!

11:30 AM - 12:00 PM

Selling with Inspiration

Presented by Phil Urso – Chief Sales Officer, Vensure Employer Services

Phil Urso has unique and extensive experience building and inspiring highly-effective sales teams across the United States. Get the recipe for his secret selling sauce and take it home to inspire your team!

12:00 - 1:00 PM

Networking Lunch & Elections

 

1:00 - 2:00 PM

Lively PEO Panel Discussion: What’s Working — and WHAT NOW?

Presented by Bobby Sarver, Britt Landrum III, Corey Hookstra, and Jim Grimm, with Torben Madson as Moderator. – PEO Industry Leaders

Oh, the stories we’ll hear! Don’t miss this panel discussion — it will surely be one of the highlights of the conference. Ask these energetic PEO leaders and experts what they would do with your most challenging business obstacles, and hear about theirs. How are they getting good sales leads? What WFH hacks have they learned? What should be done about the gap in coverage issue in Florida? Come ready with your questions or, even better, submit your questions for the panel to Kim Egginton in advance for an even more thoughtful answer. Maybe you have some insight to share that will help the group, too!

2:00 - 2:10 PM

Quick Break

 

2:10 - 2:40 PM

FINALLY! A Health Plan Lower-Wage Workers Can Afford!

Presented by Jim O’Connor – National Practice Leader, CBIZ PEO & Association Consulting

CBIZ is proud to be the Master Distributor of The Health Benefit Alliance (HBA) Partnership Program. The HBA mission is to give lower and moderate income workers access to truly affordable ACA-compliant health insurance built on COPAY PLANS, not High Deductible Plans! These are NOT MEC PLANS.

· Fully ACA compliant plans ranging from Bronze to Platinum plans.

· No Census Required for Proposals!

· No Employer Contribution Requirement!

· Low Participation Requirements!

· Available down to two (2) employees!

· Available in all fifty (50) states!

Join us as we finally solve the health insurance challenge for millions of Americans!

2:40 - 2:55 PM

Wrap-Up

George Gersema – PACE Conference Chairman

6:00 PM

Gala Dinner and Auction — George Gersema, Auctioneer

Come join your friends and enjoy a wonderful evening of dinner, music, an open bar, and a LIVE AUCTION. Always one of the Conference favorites, this year promises to be bigger and better than ever before. Join us for a cocktail and dinner, and spend a little money for PACE’s benefit, won’t you?

All Day

Departures

 

Our Sponsors

People Who Support and Believe In Us

Please take the opportunity to become an event sponsor. Without the help of event sponsors, it would not be possible to have an event of the caliber you have come to expect at the PACE Conference. There are many different ways to sponsor.

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