“All things being equal, people will do business with, and refer business to, those people they know like and trust.” – Bob Burg
While most HR leaders would agree, their marketing and sales efforts show an absence of the empathy and authority that would turn passive prospects into active buyers.
On today’s episode, Ryan McInerney of Bluematter and Brandon Laws of Xenium HR break down how to create clear compelling messaging that will help your ideal customer recognize you as the only provider that knows, understands, and fully supports their unique needs.
- How to communicate, so prospects engage in email, social, or on your website
- How to empower, not police, your entire organization to use social media (and when not to!)
- A simple process to create the right message every time
- and more!
Get access to the Market Leader Fundamentals Course mentioned by Ryan on today’s show by emailing firstname.lastname@example.org.
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Answer in the Comments:
What are you doing to bring humanness to your brand?