Speakers / Robert Skrob

Robert is recognized as one of the best member retention specialists in the world, he’s spoken and delivered workshops in five continents. His experience is unique in that it bridges the world of nonprofit associations -- like FAPEO -- as well as for-profit membership and subscription companies. Robert’s profound understanding of the member experience enables him to encourage member engagement and build relationships with members that last for years. In a world where obscene churn rates are all too common and even accepted, Mr. Skrob is able to transform customer relationships he calls “one night stands” into long-term memberships.